Wayfair Professional
Brand Launch

As a design manager I led the launch of Wayfair Professional, a sub-brand that offers discounts to trade customers, contractors, offices, and educators. 

Working as a hands-on design manager at Wayfair I managed a team of graphic designers, motion designers, and copywriters supporting a large marketing team all in a fast paced start-up environment. I worked with a newly formed marketing team on the brand identity and guidelines for the Waiyfair Professional sub-brand. Partnering with product teams to launch and support a new website, direct to consumer teams to support monthly print mailers, digital marketing team to support campaigns across the site, emails, and social. I hired a team of designers and a copy manager who together rolled out the branding.